Digital Enterprise Management

22M1131

Master

English

5.0

only summerterm

1 semester

One of the strongest drivers of corporate transformation is digital information technology, which is not only suitable for achieving rationalization effects through automation, but also enables the development of new business models. In the course of digitalization, information technologies are used to further develop the business models, business processes and products of companies in an evolutionary or disruptive manner. This module therefore provides a systematic introduction to the different levels and perspectives of digitalization in a business context. This should enable students to identify digital potentials in the context of business applications and to effectively support digitalization decisions in practice. The focus is on the management of digital business processes and digital data, which form the essential structures of the digital enterprise. Practical examples and case studies will help students gain access to the subject area.

1. Introduction and conceptual principles of digital transformation

2. Digital process management

3. Digital process optimization

4. Digital data management

5. Advanced topics of digital transformation

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Homework / Assignment or
• Written examination or
• Portfolio exam

The portfolio examination comprises two parts: a Presentation (PR) and a written project report (PSC) with a total of max. 100 points. The project report is weighted with 70 points and the presentation with 30 points.

Term paper: 15 pages plus appendix/attachment

Written exam: see valid study regulations

Portfolio examination: Presentation approx. 20-40 minutes, written project report approx. 10-15 pages

The requirements are specified in the relevant class.

Fundamental principles of information systems and information processing

After successful completion of the module, students will have knowledge of concepts, techniques, tools and impact mechanisms of digitalization in business contexts.

Students of this module have fundamental knowledge regarding the design of digitalization in the operational context of digital business processes and digital data.

Students in the module will be able to develop concepts on how digitalization can be implemented and strategically integrated at different levels and functional areas of the company.

Students are able to identify, model, analyze and optimize digital business processes using established modeling environments. In addition, students are capable to model, structure, analyze and visualize digital business data to support and automate management decision making.

Students are capable to understand and criticize model artifacts (e.g., data models and process models) which are the result of a design-science oriented research paradigm.

The students of the module are able to communicate and represent the contribution of digitalization to the achievement of entrepreneurial goals.

Students justify their own professional actions with theoretical and methodological knowledge in the context of digital transformation and reflect on them with regard to alternative designs.

The acquired competencies are helpful to deepen concepts of process-oriented management in other business management courses. Furthermore, the competencies are relevant to carry out practice-oriented master theses, which require the design and optimization of business processes and/or the analysis of digital data.

• International Business and Management, M.A. (01.09.2024)

• Bensberg, Frank

• Bensberg, Frank