Statistics
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 1 of 15.01.2025.
- Module identifier
22B0753
- Module level
Bachelor
- Language of instruction
English
- ECTS credit points and grading
5.0
- Module frequency
winter- and summerterm
- Duration
1 semester
- Brief description
This course is an intensive introduction to statistics aimed at preparing students for conducting a study in a real-world setting. The course provides the theoretical and technical details of various statistical methods, and serves as a tool to assist in all phases of the scientific process of statistical data analysis from data collection, via determining appropriate methods and statistical computing, to clearly communicating study outcomes.
- Teaching and learning outcomes
1 Introduction to statistics
1.1 Key concepts
1.2 Qualitative and quantitative variables
1.3 Statistical software overview
1.4 Introduction to selected statistical software2 One-dimensional frequency distribution
2.1 Empirical distribution function
2.2 Measures of location
2.3 Measures of scale
2.4 Graphical representation
2.5 Economic applications3 Two-dimensional frequency distribution
3.1 Two-dimensional frequency tables
3.2 Marginal and conditional distributions
3.3 Contingency tables
3.4 Measures of association
3.5 Economic applications4 Correlation and regression
4.1 Correlation analysis
4.2 Simple linear regression
4.3 Multiple linear regression
4.5 Economic applications5 Basics of probability theory
5.1 Key concepts
5.2 Conditional probability, independence and Bayes’ rule
5.3 Event trees
5.4 Economic applications6 Probability distributions
6.1 Probability distributions for discrete random variables
6.2 Probability distributions for continuous random variables
6.3 Economic applications7 Parameter estimation
7.1 Key concepts
7.2 Confidence intervals for the mean, proportion value and the variance
7.3 Economic applications8 Hypothesis testing
8.1 Key concepts
8.2 One-sample tests
8.3 Two-sample tests
8.4 Economic applications
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Hours of workload Type of teaching Media implementation Concretization 30 Lecture Presence - 30 Practice Presence - Lecturer independent learning Hours of workload Type of teaching Media implementation Concretization 30 Preparation/follow-up for course work - 20 seminar paper - 20 Study of literature - 20 Exam preparation -
- Graded examination
- Written examination or
- Portfolio exam
- Remark on the assessment methods
PFP comprises a total of 100 points and consists of a homework assignment (HA) and a one-hour written examination (K1). Both elements are assigned 50 points.
- Exam duration and scope
Written examination: in accordance with the valid study regulations
Homework assignment as part of the PFP: approx. 15-20 pages
The requirements are specified in the respective lectures.
- Recommended prior knowledge
Arithmetic
- Knowledge Broadening
Students distinguish the core areas of statistics. They can explain and illustrate the underlying ideas of specific methods and their principal areas of application.
- Knowledge deepening
Students can justify the method selection, use software to do statistics, provide a comprehensive result interpretation, verify hypotheses, present the results, and summarize the outcomes in an integrative manner.
- Knowledge Understanding
Students are able to critically reflect issues around the data. They can critically evaluate the collected datasets, statistical methods and their outcomes. They can also discuss their outcomes through theoretical- and practice-relevant arguments.
- Application and Transfer
Students are able to transfer their knowledge to real-world case studies including summary statistics calculation, uni- and bi-variate frequency analysis, simple and multiple regression analysis, basic forecast, event tree analysis, parameter estimation, hypothesis testing, interpretation and visualisation of results, and the use of appropriate statistical software.
- Academic Innovation
Students are able to formulate research questions and hypotheses, select appropriate methodology, undertake research, handle data issues, solve statistical problems and present outcomes. They are able to justify their decisions by means of statistical methods and comprehensive analysis.
- Communication and Cooperation
Students can present, visualise and communicate the analysis outcomes in oral presentations and in comprehensible written reports.
- Academic Self-Conception / Professionalism
Students are able to critically reflect, question, and communicate the potential and limitations of statistical methods in applied analyses. They are aware of basic data protection issues.
- Literature
Chapman C & McDonnell Feit E (2015) R for Marketing Research and Analytics (2015th ed.), New York, NY, Springer.
Field A, & Miles J (2012) Discovering Statistics Using R. London, Thousand Oaks, Calif, Sage Publications Ltd.
McClave J , Benson G, & Sincich T (2021) Statistics for Business and Economics: Pearson New International Edition (14th ed.), Pearson.
- Linkage to other modules
This module prepares students for data-based further studies in any subject area.
- Applicability in study programs
- International Business and Management
- International Business and Management, B.A.
- Business Management in the Health Sector
- Business Management in the Health Sector, B.A.
- International Management
- International Management, B.A.
- International Economics and Sustainability
- International Economics and Sustainability B.A. (01.09.2024)
- Business Administration and Management
- Business Administration and Management, B.A.
- Person responsible for the module
- Markovic-Bredthauer, Danijela
- Teachers
- Markovic-Bredthauer, Danijela