Principles of Event Management
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 1 of 05.12.2023.
- Module identifier
22B1293
- Module level
Bachelor
- Language of instruction
English
- ECTS credit points and grading
5.0
- Module frequency
winter- and summerterm
- Duration
1 semester
- Brief description
This module introduces students to the event market. It provides an overview of the different types of events, key stakeholders, the economic importance of events for cities and (tourism) destinations as well as current developments and future trends. Students also gain insights into the management of events, especially project management, but also service and quality management. Another focus is placed on the area of event sustainability.
- Teaching and learning outcomes
1. Introduction to the event market and its key players and stakeholders
2. Project management for events (waterfall method / agile project management)
3. Event types and typologies
3.1 Trade fairs and exhibitions
3.2 Congresses, conferences and meetings
3.3 Corporate events
3.4 Sports, cultural and leisure events
3.5 Non-profit events
3.6 Event sponsoring
4. Current issues in event management
4.1 Legal issues and risk management
4.2 Economic, environmental and social impacts of events
4.3 Sustainable event management
4.4 Current trends and future developments
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Hours of workload Type of teaching Media implementation Concretization 30 Lecture Presence - 15 Learning in groups / Coaching of groups Presence - Lecturer independent learning Hours of workload Type of teaching Media implementation Concretization 30 Preparation/follow-up for course work - 30 Work in small groups - 15 Study of literature - 30 Exam preparation -
- Graded examination
- Written examination or
- Portfolio exam or
- Portfolio exam
- Remark on the assessment methods
PFP-1 consists of a one-hour written exam (K1), a presentation (PR) and a written project report (PSC). Students can achieve a maximum of 100 points: 50 points for the exam (K1), 10 points for the presentation (PR) and 40 points for the written project report (PSC).
PFP-2 consists of a written project report (PSC) and a presentation (PR). Students can achieve a maximum of 100 points: 30 points for the presentation (PR) and 70 points for the written project report (PSC).
- Exam duration and scope
Written exam: according to the valid study regulations
Written project report: approx. 15-20 pages
Presentation: approx. 15 minutes
The requirements are specified in the respective lectures.
- Recommended prior knowledge
none
- Knowledge Broadening
Students who have successfully completed this module can distinguish between different types of events and identify all important players and stakeholders that are part of the event industry. They can elaborate on the significance of events for place and destination marketing and the important contribution to a country’s economy. Students recognise the special nature of events as services and the associated requirements for quality management. They appraise project management as the basis for successful event management.
- Knowledge deepening
Students who have successfully completed this module can apply the procedures, methods and tools of project management and transfer them to practice. They can independently create and evaluate event budgets.
- Knowledge Understanding
Students who have successfully completed this module critically examine and evaluate the various economic, environmental and social impacts of events. They are able to formulate reliable predictions about the opportunities and risks of events and assess the associated consequences.
- Application and Transfer
Students who have successfully completed this module recognise, grasp and assess decision-making processes and management structures in the event market based on case studies from practice.
- Communication and Cooperation
Students who have successfully completed this module can formulate professional and factual problem solutions to challenges of all kinds in the planning and execution of events. In doing so, they particularly evaluate, reflect and consider the many different perspectives and interests of all event stakeholders.
- Academic Self-Conception / Professionalism
Students who have successfully completed this module develop a comprehensive professional self-image that is oriented towards goals and standards of professional action in different fields of the events industry – an industry that is highly practice-orientated and interdisciplinary.
- Literature
Allen, J.; Harris, R.; Jago, L.; Tantrai, A.; Jonson, P.; D'Arcy, E. (2021). Festival and Special Event Management (Essentials Edition). Wiley, Milton.
Arcodia, C. (2022). (Ed) The Routledge Handbook of Business Events. Routledge.
Beech, J., Kaiser, S., & Kaspar, R. (2014). The Business of Events Management. Harlow, UK: Pearson
Bladen, C.; Kennell, J.; Abson, E.; Wilde, N. (2018). Events Management: An introduction. Second edition. Routledge.
Davidson, R. (2019). Business Events. Second edition. Routledge.
Ferdinand, N.; Kitchin, P.J. (2017). Events Management: An International Approach. Second Edition. Sage.
Getz, D.; Page, S.J. (2016). Event Studies: Theory, research and policy for planned events. Third edition. Routledge
Jones, M. (2022). Sustainable Event Management: A practical guide. Third edition. Earthscan.
Pielichaty, H.; Els, G.; Reed, I.; Mawer, V. (2016). Events Project Management. Routledge.
Reic, I. (2017). Events Marketing Management: a consumer perspective. Routledge.
Salama, M. (2021). Event Project Management: Principles, Technology and Innovation. Goodfellow Publishers.
Werner, K.; Ding, Y. (2020). Events: Future, trends, perspectives. Utb Verlag, München.
- Linkage to other modules
Together with the module "Veranstaltungsrecht" and the module "Veranstaltungsmanagement in der Praxis" (or "Applied Event Management" in English), this module forms the “Schwerpunkt Veranstaltungsmanagement” in the degree programmes listed below.
- Applicability in study programs
- Business Law (Bachelor)
- Business Law, LL.B.
- International Business and Management
- International Business and Management, B.A.
- Public Management
- Public Management, B.A.
- International Management
- International Management, B.A.
- Business Administration and Management
- Business Administration and Management, B.A.
- Person responsible for the module
- Werner, Kim
- Teachers
- Werner, Kim
- Unknown person