The International Event Market
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 1 of 14.05.2024.
- Module identifier
22B1302
- Module level
Bachelor
- Language of instruction
English
- ECTS credit points and grading
5.0
- Module frequency
only winterterm
- Duration
1 semester
- Brief description
This module conveys the international event perspective. Contemporary topics and issues in the planning and execution of international events of all kinds are presented and discussed. Demonstrating the positive and negative impacts and legacies of events, a variety of different events around the world are used as practical examples/case studies. The module demonstrates the importance of events for local, regional and national economies, international tourism and place/destination marketing.
- Teaching and learning outcomes
- Introduction to planned events and the international event market
- Key players and stakeholders in the international event market
- The role of events for tourism, destination marketing and local, regional and national economies
- Events in a globalised world: organising and managing events for diverse target groups and different cultural backgrounds
- Event impacts and legacies
- Event design and co-creating value
- Event Marketing
- Event psychology and neuromarketing
- Contemporary issues in Event Management
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Hours of workload Type of teaching Media implementation Concretization 30 Lecture Presence - 15 Learning in groups / Coaching of groups Presence - Lecturer independent learning Hours of workload Type of teaching Media implementation Concretization 20 Preparation/follow-up for course work - 20 Study of literature - 45 Work in small groups - 20 Creation of examinations -
- Graded examination
- Homework / Assignment or
- Portfolio exam or
- Portfolio exam
- Remark on the assessment methods
PFP-1 consists of a presentation (PR) and a written paper (HA). Students can get a maximum of 100 points: 30 points for the presentation and 70 points for the paper (HA).
PFP-2 consists of a written exam (K1), a presentation (PR) and a written project report (PSC). Students can get a maximum of 100 points: 50 points for the written exam (K1), 10 points for the presentation (PR) presentation and 40 points for the written project report (PSC).
- Exam duration and scope
Written paper: approx. 15 pages
Presentation: approx. 15 minutes
Written project report: approx. 10-15 pages
Written exam: in accordance with the applicable study regulations
The requirements are specified in the respective lectures.
- Recommended prior knowledge
none
- Knowledge Broadening
Students who have successfully completed this module develop a solid understanding of the international, interdisciplinary event market, including its key players and stakeholders and their interactions.
- Knowledge deepening
Students who have successfully completed this module can explain the significant role of events for national, regional and local economies, international tourism and destination marketing. They recognise global market dynamics and review the interdependencies within and between key industry players.
- Knowledge Understanding
Students who have successfully completed this module demonstrate a critical understanding of key socio-cultural, political, economic and environmental event impacts and their consequences. They can distinguish event impacts and event legacies and can recommend strategies on how to leverage positive event outcomes.
- Application and Transfer
Students who have successfully completed this module can approach problems, issues and challenges in the planning and execution of events in a structured and self-reflected way. They identify and and compile relevant pieces of information, source and analyse appropriate data and develop conclusive recommendations and strategies to deal with these issues.
- Academic Innovation
Students who have successfully completed this module can elaborate on recent research findings in the context of international event planning and management and can transfer and apply them in practice.
- Communication and Cooperation
Students who have successfully completed this module can communicate effectively and defend decisions and positions in a non-native language. They can liaise with the large variety of internal and external stakeholders in the event market and collaborate with them to create valuable events whilst using resources sustainably.
- Academic Self-Conception / Professionalism
Students who have successfully completed this module can justify their actions and decisions with theoretical and methodological knowledge. They critically reflect on their actions in relation to social and (event) market expectations and consequences.
- Literature
Allen, J.; Harris, R.; Jago, L.; Tantrai, A.; Jonson, P.; D'Arcy, E. (2021). Festival and Special Event Management (Essentials Edition). Wiley, Milton.
Arcodia, C. (2022). (Ed) The Routledge Handbook of Business Events. Routledge.
Beech, J., Kaiser, S., & Kaspar, R. (2014). The Business of Events Management. Harlow, UK: Pearson
Bladen, C.; Kennell, J.; Abson, E.; Wilde, N. (2018). Events Management: An introduction. Second edition. Routledge.
Davidson, R. (2019). Business Events. Second edition. Routledge.
Ferdinand, N.; Kitchin, P.J. (2017). Events Management: An International Approach. Second Edition. Sage.
Getz, D.; Page, S.J. (2016). Event Studies: Theory, research and policy for planned events. Third edition. Routledge
Jones, M. (2022). Sustainable Event Management: A practical guide. Third edition. Earthscan.
Reic, I. (2017). Events Marketing Management: a consumer perspective. Routledge.
Smit, B.; & Melissen, F. (2018). Sustainable Customer Experience Design: Co-creating Experiences in Events, Tourism and Hospitality. Routledge.
Smith, A.; Mair, J. (2022). (Eds.) Events and Sustainability: Can Events Make Places More Inclusive, Resilient and Sustainable? Routledge.
Werner, K.; Ding, Y. (2020). Events: Future, trends, perspectives. Utb Verlag, München.
- Linkage to other modules
Together with the modules "Grundlagen des Veranstaltungsmanagements" (or "Principles of Event Management"), ?Veranstaltungsmanagement in der Praxis" (or "Applied Event Management"), ?Veranstaltungsrecht“, "Eventgestaltung: Dramaturgie, Inszenierung und Storytelling" (or "Event design and storytelling") and ?Eventplanung und -umsetzung: hybrid, analog und digital“ (bzw. ?Virtual, hybrid and in-person events – planning and execution“), this module forms the specialisation (Vertiefung) Event Management in the degree programmes listed below.
- Applicability in study programs
- International Management
- International Management, B.A.
- Business Administration and Management
- Business Administration and Management, B.A.
- Person responsible for the module
- Werner, Kim
- Teachers
- Werner, Kim