Principles of Marketing

Faculty

Faculty of Business Management and Social Sciences

Version

Version 1 of 08.11.2024.

Module identifier

22B1755

Module level

Bachelor

Language of instruction

German

ECTS credit points and grading

5.0

Module frequency

winter and summer term

Duration

1 semester

 

 

Overall workload

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

Teaching and learning methods
Lecturer based learning
Workload hoursType of teachingMedia implementationConcretization
45LecturePresence-
Lecturer independent learning
Workload hoursType of teachingMedia implementationConcretization
25Study of literature-
40Exam preparation-
40Preparation/follow-up for course work-
Graded examination
  • Written examination or
  • Oral presentation, with written elaboration or
  • Portfolio exam
Literature

Philip Kotler, Gary Armstrong et. al.: Grundlagen des Marketing, siehe aktuelle Auflage

Applicability in study programs

  • Business Law (Bachelor)
    • Business Law, LL.B.

  • International Business and Management
    • International Business and Management, B.A.

  • Business Administration and Management
    • Business Administration and Management, B.A.

    Person responsible for the module
    • Franke, Jürgen
    Teachers
    • Franke, Jürgen