Virtual, hybrid and in-person events: planning and execution

Faculty

Faculty of Business Management and Social Sciences

Version

Version 1 of 21.02.2024.

Module identifier

22B1782

Module level

Bachelor

Language of instruction

German

ECTS credit points and grading

5.0

Module frequency

only summerterm

Duration

1 semester

 

 

Overall workload

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

Teaching and learning methods
Lecturer based learning
Hours of workloadType of teachingMedia implementationConcretization
35LecturePresence-
10Learning in groups / Coaching of groupsPresence or online-
Lecturer independent learning
Hours of workloadType of teachingMedia implementationConcretization
25Preparation/follow-up for course work-
25Work in small groups-
25Study of literature-
30Exam preparation-
Graded examination
  • Presentation or
  • Project Report, written or
  • Portfolio exam
Literature

Arcodia, Charles (Hrsg.), The Routledge Handbook of Business Events, Routledge, London, 2022

Chodor, Ben; Cyranski, Gabriella; Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience; Wiley; 2020 

Ebner, M.: Sicherheit in der Veranstaltungstechnik: Checklisten, Rechtsgrundlagen, Gef?hrdungsbeurteilung mit Zugang zu digitalen Checkliste, Beuth, 2015

G?rne, T.: Tontechnik: H?ren, Schallwandler, Impulsantwort und Faltung, digitale Signale, Mehrkanaltechnik, tontechnische Praxis, Hanser, 4. Auflage, 2014

Gr?sel, B.: Bühnentechnik: Mechanische Einrichtungen, DE Gruyter, Oldenbourg, 5. Auflage, 2015

Hudson, Simon; Hudson, Louise; Marketing for Tourism, Hospitality & Events: A Global & Digital SAGE Publications Ltd; 2017

Knoll, Thorsten, 188篮球比分_188比分直播—激情赢盈中√ 4.0: Konferenzen, Messen und Events im digitalen Wandel, Springer Gabler, 2017

Lee, Seungwon; Boshnakovapold, Dessislava; The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and Evaluation; Apple Academic Press; 2016

Luppold, Stefan; Himmel, Wolfgang; Frank Hans-Jürgen; Berührende Online-188篮球比分_188比分直播—激情赢盈中√: So gelingen digitale Events mit emotionaler Wirkung, Springer Gabler, 2021

Mueller, J.: Handbuch der Lichttechnik: Das Kompendium für den Praktiker. Know-How für Film, Fernsehen, Theater, 188篮球比分_188比分直播—激情赢盈中√ und Events, PPV Medien, 5. Auflage, 2014

Syhre, Holger; Luppold, Stefan; Event-Technik: Technisches Basiswissen für erfolgreiche 188篮球比分_188比分直播—激情赢盈中√; Springer Gabler 2017

Applicability in study programs

  • Business Law (Bachelor)
    • Business Law, LL.B.

  • International Business and Management
    • International Business and Management, B.A.

  • Public Management
    • Public Management, B.A.

  • Business Administration and Management
    • Business Administration and Management, B.A.

    Person responsible for the module
    • Werner, Kim
    Teachers
    • Werner, Kim