The International Event Market

22B1302

Bachelor

Englisch

5.0

nur Wintersemester

1 Semester

This module conveys the international event perspective. Contemporary topics and issues in the planning and execution of international events of all kinds are presented and discussed. Demonstrating the positive and negative impacts and legacies of events, a variety of different events around the world are used as practical examples/case studies. The module demonstrates the importance of events for local, regional and national economies, international tourism and place/destination marketing.

1. Introduction to planned events and the international event market 
2. Key players and stakeholders in the international event market
3. The role of events for tourism, destination marketing and local, regional and national economies
4. Events in a globalised world: organising and managing events for diverse target groups and different cultural backgrounds
5. Event impacts and legacies 
6. Event design and co-creating value
7. Event Marketing
8. Event psychology and neuromarketing
9. Contemporary issues in Event Management

Der Arbeitsaufwand für das Modul umfasst insgesamt 150 Stunden (siehe auch "ECTS-Leistungspunkte und Benotung").

• Hausarbeit oder
• Portfolio-Prüfungsleistung oder
• Portfolio-Prüfungsleistung

PFP-1 consists of a presentation (PR) and a written paper (HA). Students can get a maximum of 100 points: 30 points for the presentation and 70 points for the paper (HA).

PFP-2 consists of a written exam (K1), a presentation (PR) and a written project report (PSC). Students can get a maximum of 100 points: 50 points for the written exam (K1), 10 points for the presentation (PR) presentation and 40 points for the written project report (PSC).

Written paper: approx. 15 pages

Presentation: approx. 15 minutes

Written project report: approx. 10-15 pages

Written exam: in accordance with the applicable study regulations

The requirements are specified in the respective lectures.

none

Students who have successfully completed this module develop a solid understanding of the international, interdisciplinary event market, including its key players and stakeholders and their interactions.

Students who have successfully completed this module can explain the significant role of events for national, regional and local economies, international tourism and destination marketing. They recognise global market dynamics and review the interdependencies within and between key industry players. 

Students who have successfully completed this module demonstrate a critical understanding of key socio-cultural, political, economic and environmental event impacts and their consequences. They can distinguish event impacts and event legacies and can recommend strategies on how to leverage positive event outcomes.

Students who have successfully completed this module can approach problems, issues and challenges in the planning and execution of events in a structured and self-reflected way. They identify and and compile relevant pieces of information, source and analyse appropriate data and develop conclusive recommendations and strategies to deal with these issues.

Students who have successfully completed this module can elaborate on recent research findings in the context of international event planning and management and can transfer and apply them in practice. 

Students who have successfully completed this module can communicate effectively and defend decisions and positions in a non-native language. They can liaise with the large variety of internal and external stakeholders in the event market and collaborate with them to create valuable events whilst using resources sustainably. 

Students who have successfully completed this module can justify their actions and decisions with theoretical and methodological knowledge. They critically reflect on their actions in relation to social and (event) market expectations and consequences.

Together with the modules "Grundlagen des Veranstaltungsmanagements" (or "Principles of Event Management"), ?Veranstaltungsmanagement in der Praxis" (or "Applied Event Management"), ?Veranstaltungsrecht“, "Eventgestaltung: Dramaturgie, Inszenierung und Storytelling" (or "Event design and storytelling") and ?Eventplanung und -umsetzung: hybrid, analog und digital“ (bzw. ?Virtual, hybrid and in-person events – planning and execution“), this module forms the specialisation (Vertiefung) Event Management in the degree programmes listed below.

• International Management, B.A. (01.09.2024)

• Betriebswirtschaft und Management, B.A. (01.09.2024) WiSo

• Werner, Kim

• Werner, Kim